Skip to content 
Social Media Content Calendar Template
Consistency is key to success on social media. But with so many platforms to manage and so much content to create, staying consistent can be a challenge. This is where a social media content calendar comes in. A content calendar is a powerful tool that can help you plan your content in advance, stay organised, and ensure that you are consistently providing value to your audience. Here’s how to create a social media content calendar, along with a simple template to get you started.
Why Do You Need a Social Media Content Calendar?
A content calendar can help you:
- Stay organised and save time: Plan your content in advance so you’re not scrambling for ideas at the last minute.
- Maintain a consistent posting schedule: Ensure that you are posting regularly and keeping your audience engaged.
- Align your content with your marketing goals: Plan your content around key dates, holidays, and marketing campaigns.
- Collaborate with your team: A content calendar makes it easy for your team to collaborate on content creation and scheduling.
How to Create a Social Media Content Calendar
1. Choose a Tool
You can create a content calendar using a simple spreadsheet, a project management tool like Trello or Asana, or a dedicated social media scheduling tool like Buffer or Hootsuite.
2. Define Your Content Pillars
Your content pillars are the key themes or topics that you will focus on in your content. These should be aligned with your brand, your audience’s interests, and your marketing goals.
3. Decide on a Posting Frequency
Determine how often you will post on each platform. The ideal posting frequency will vary depending on the platform and your audience, so it’s important to experiment and see what works best for you.
4. Plan Your Content
Now it’s time to start filling in your calendar. For each post, you should include:
- Date and time: When the post will be published.
- Platform: Which social media platform the post is for.
- Content format: (e.g., image, video, blog post link)
- Copy: The text for your post.
- Visuals: The image or video for your post.
- Hashtags: The hashtags you will use.
- Status: (e.g., in progress, scheduled, published)
Social Media Content Calendar Template
Here is a simple content calendar template you can use in a spreadsheet:
| Date | Time | Platform | Content Format | Copy | Visuals | Hashtags | Status |
| :— | :— | :— | :— | :— | :— | :— | :— |
| 2025-10-27 | 9:00 AM | Instagram | Image | Our new blog post is live! Link in bio. | [Image Link] | #newblog #seo | Scheduled |
| 2025-10-27 | 12:00 PM | Facebook | Video | Check out our latest video tutorial! | [Video Link] | #tutorial #diy | Scheduled |
| 2025-10-28 | 3:00 PM | Twitter | Link | Read our new article on social media marketing. | [Article Link] | #socialmedia | Scheduled |
Our Overall Thoughts
A social media content calendar is an essential tool for any business that is serious about social media marketing. By taking the time to plan your content in advance, you can save time, stay organised, and create a more consistent and effective social media presence. A well-planned content calendar will not only make your life easier but will also help you achieve your social media goals and drive real business results.
Need help creating a content calendar for your business?
Our team of social media experts at Validus Media can help you plan and create engaging content.
