Pinterest Marketing for E-commerce
For e-commerce businesses, Pinterest is more than just a place to find recipes and home decor ideas—it’s a powerful visual discovery engine that can drive significant traffic and sales. With its highly engaged user base and focus on inspiration and planning, Pinterest is a unique and valuable platform for reaching customers who are actively looking for products to buy. Here’s how to use Pinterest to market your e-commerce business.
1. Create a Pinterest Business Account
The first step is to create a Pinterest business account. A business account will give you access to valuable features like Pinterest Analytics, Rich Pins, and the ability to run ads.
2. Optimise Your Profile
Your Pinterest profile should be professional, on-brand, and optimised for search. Your profile should include:
- A high-quality profile picture: Use your logo.
- A compelling bio: Briefly describe your business and what you offer.
- A link to your website: Verify your website to get access to more analytics and features.
3. Create High-Quality, Vertical Pins
Pinterest is a visual platform, so high-quality images are essential. Your Pins should be:
- Vertical: Vertical Pins take up more space in the feed and are more mobile-friendly.
- Visually Appealing: Use high-quality images and videos that are eye-catching and on-brand.
- Branded: Include your logo or website URL on your Pins to increase brand awareness.
4. Write Keyword-Rich Descriptions
Pinterest is a search engine, so it’s important to optimise your Pins for search. Write detailed, keyword-rich descriptions that accurately describe your Pin and include relevant keywords that your target audience is searching for.
5. Use Rich Pins
Rich Pins are a powerful feature that automatically syncs information from your website to your Pins. There are four types of Rich Pins:
- Product Pins: Include real-time pricing, availability, and a link to your product page.
- Article Pins: Include a headline, author, and story description.
- Recipe Pins: Include ingredients, cooking times, and serving sizes.
- App Pins: Include an install button.
6. Organise Your Pins into Boards
Boards are how you organise your Pins on Pinterest. Create well-organised boards with clear and descriptive names. This will make it easier for users to find your content and understand what your brand is all about.
Our Overall Thoughts
Pinterest is a valuable platform for e-commerce businesses that are looking to reach a new audience and drive sales. By creating high-quality, visually appealing Pins, optimising your content for search, and leveraging features like Rich Pins, you can create a powerful Pinterest marketing strategy that delivers a significant return on investment. The key to success on Pinterest is to be a source of inspiration and to make it easy for users to discover and purchase your products.
Ready to start pinning your way to e-commerce success?
Our team of Pinterest marketing experts at Validus Media can help you create a winning strategy.
