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How to Build a Content Marketing Team
A successful content marketing program requires more than just a great strategy; it requires a great team. But what does a modern content marketing team look like? The truth is, there is no one-size-fits-all answer. The right team for you will depend on your goals, your budget, and the size of your organisation. However, there are a number of key roles and responsibilities that every high-performing content marketing team should have. This guide will walk you through the process of building a content marketing team.
Key Roles and Responsibilities
1. Content Marketing Manager/Strategist
The content marketing manager is the leader of the team. They are responsible for developing the content strategy, managing the content calendar, and overseeing the entire content creation process. They should have a deep understanding of your audience, your industry, and your business goals.
2. Content Creator/Writer
The content creator is the one who actually creates the content. They are a skilled writer and storyteller who can create high-quality, engaging content in a variety of formats. They should have a strong understanding of SEO and be able to write in your brand’s voice and tone.
3. SEO Specialist
The SEO specialist is responsible for ensuring that your content is optimised for search engines. They conduct keyword research, optimise your content for on-page SEO, and track your search engine rankings. They should have a deep understanding of how search engines work and be up-to-date on the latest SEO best practices.
4. Social Media Manager
The social media manager is responsible for distributing and promoting your content on social media. They manage your social media profiles, engage with your audience, and track your social media performance. They should have a deep understanding of the different social media platforms and how to use them to achieve your marketing goals.
5. Graphic Designer/Videographer
The graphic designer or videographer is responsible for creating the visual elements of your content. They create images, infographics, videos, and other visuals that make your content more engaging and shareable. They should be a skilled visual storyteller who can create high-quality, on-brand visuals.
In-House vs. Outsourced
When building your content marketing team, you have two main options: you can hire an in-house team or you can outsource to a content marketing agency. There are pros and cons to both options. An in-house team will give you more control and a deeper understanding of your brand, but it can also be more expensive. An agency can be more cost-effective and provide you with access to a wider range of expertise, but you will have less control.
Our Overall Thoughts
Building a high-performing content marketing team is a crucial investment for any business that is serious about content marketing. By hiring the right people with the right skills, you can create a team that is capable of creating and distributing high-quality content that drives real business results. Whether you choose to build an in-house team or partner with an agency, the key is to find a team that is passionate, creative, and dedicated to helping you achieve your goals.
Ready to build a content marketing team that gets results?
Our team of content marketing experts at Validus Media can help you build a team that works for you.
