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Keyword Research for PPC Campaigns
Keyword research is the foundation of any successful PPC campaign. Choosing the right keywords will help you get your ads in front of a relevant audience, improve your ad performance, and get a better return on your investment. This guide will walk you through the process of conducting keyword research for your PPC campaigns.
1. Understand Your Audience and Their Search Intent
Before you start brainstorming keywords, you need to have a deep understanding of your audience and their search intent. What are they looking for? What words and phrases are they using to search for it? What is their goal? Are they looking for information, or are they ready to make a purchase? Understanding search intent will help you choose keywords that are more likely to convert.
2. Brainstorm a List of Seed Keywords
Start by brainstorming a list of seed keywords. These are the broad, foundational keywords that are most relevant to your business. Think about the different categories of products or services you offer, and come up with a list of keywords for each category.
3. Use a Keyword Research Tool
Once you have a list of seed keywords, you can use a keyword research tool to expand your list and get more ideas. Some of the top keyword research tools include:
- Google Keyword Planner: A free tool from Google that provides keyword ideas, search volume data, and cost estimates.
- SEMrush: A powerful all-in-one marketing tool with a robust keyword research feature.
- Ahrefs: Another popular all-in-one marketing tool with a comprehensive keyword research tool.
4. Analyse Your Competitors
Analysing your competitors can be a great way to find new keyword ideas. Use a keyword research tool to see what keywords your competitors are bidding on. This can give you valuable insights into what’s working in your industry and help you find new opportunities.
5. Refine Your Keyword List
Once you have a large list of keywords, you need to refine it. Remove any keywords that are not relevant to your business or that have a low search volume. You should also group your keywords into ad groups based on their theme. This will help you create more relevant and targeted ads.
Our Overall Thoughts
Keyword research is an ongoing process, not a one-time task. You should regularly review your keyword list, remove any underperforming keywords, and add new ones as you discover them. By taking a strategic and data-driven approach to keyword research, you can create a more effective and profitable PPC campaign. The right keywords are the key to unlocking the full potential of PPC advertising.
Ready to find the right keywords for your PPC campaign?
Our team of PPC experts at Validus Media can help you conduct in-depth keyword research.
