An Introduction to Display Advertising

While search ads are a powerful way to reach people who are actively looking for what you have to offer, display advertising allows you to reach a much wider audience across the internet. Display ads are the visual ads that you see on websites, apps, and videos. They are a great way to increase brand awareness, promote a new product, or re-engage with past visitors. This guide will introduce you to the world of display advertising.

How Does Display Advertising Work?

Display advertising works by placing your ads on websites that are part of a display network, such as the Google Display Network. The Google Display Network is a collection of over two million websites, videos, and apps where your ads can appear. You can choose to have your ads shown on specific websites, or you can target your ads to a specific audience based on their demographics, interests, and online behaviour.

Types of Display Ads

There are a variety of display ad formats to choose from, including:

• Image ads: Static or animated images that appear on a webpage.
• Video ads: Video ads that appear before, during, or after a video.
• Responsive display ads: Ads that automatically adjust their size, appearance, and format to fit available ad spaces.

The Benefits of Display Advertising

Display advertising offers a number of benefits for businesses, including:

• Increased Brand Awareness: Display ads are a great way to get your brand in front of a massive audience and increase brand awareness.
• Targeted Reach: Display advertising allows you to target a specific audience based on their demographics, interests, and online behaviour.
• Remarketing: Display ads are a powerful tool for remarketing, which is the practice of showing ads to people who have already visited your website.
• Measurable Results: With display advertising, you can track every impression, click, and conversion, making it easy to measure your return on investment.

Our Overall Thoughts

Display advertising is a powerful and versatile marketing channel that can help you achieve a wide range of business goals. By creating visually appealing ads and targeting the right audience, you can increase brand awareness, drive traffic to your website, and re-engage with past visitors. While it may not have the same direct response as search advertising, display advertising is a crucial part of any comprehensive digital marketing strategy.

Ready to get started with display advertising?

Our team of display advertising experts at Validus Media can help you create a campaign that gets results.

Contact us today for a free display advertising consultation!