The Power of Remarketing in PPC
In the world of PPC advertising, not every click leads to a conversion. In fact, the vast majority of people who visit your website for the first time will leave without taking any action. But what if you could get a second chance to win them over? This is where remarketing comes in. Remarketing (also known as retargeting) is the practice of showing ads to people who have already visited your website. It’s one of the most powerful and effective strategies in PPC advertising.
How Does Remarketing Work?
Remarketing works by using a small piece of code, called a pixel, to track the visitors to your website. When a user visits your website, the pixel drops a cookie on their browser. This cookie allows you to show them your ads as they browse other websites on the internet. You can create different remarketing lists based on the pages that users have visited on your website, allowing you to show them highly targeted and relevant ads.
The Benefits of Remarketing
Remarketing offers a number of benefits for businesses, including:
- Increased Conversion Rates: By showing your ads to people who have already shown an interest in your brand, you can significantly increase your conversion rates.
- Lower Cost Per Conversion: Remarketing campaigns often have a lower cost per conversion than other types of PPC campaigns.
- Improved Brand Recall: By keeping your brand in front of past visitors, you can improve brand recall and stay top of mind.
- Highly Targeted Ads: Remarketing allows you to create highly targeted ads based on the specific actions that users have taken on your website.
Types of Remarketing Campaigns
There are a variety of remarketing campaigns you can run, including:
- Standard Remarketing: Show display ads to past visitors as they browse websites on the Google Display Network.
- Dynamic Remarketing: Show ads for the specific products that users have viewed on your website.
- Remarketing Lists for Search Ads (RLSA): Show different search ads to past visitors when they are searching on Google.
- Video Remarketing: Show video ads to people who have interacted with your videos or YouTube channel.
Our Overall Thoughts
Remarketing is a powerful and essential part of any successful PPC strategy. By re-engaging with past visitors, you can increase your conversion rates, lower your costs, and get a better return on your investment. In a world where it often takes multiple touchpoints to make a sale, remarketing is your key to staying in the game and closing the deal.
Ready to harness the power of remarketing?
Our team of remarketing experts at Validus Media can help you create a campaign that drives results.
