Landing Page Optimisation for PPC
In the world of PPC advertising, getting the click is only half the battle. Once a user clicks on your ad, you need to send them to a landing page that is designed to convert. A landing page is a standalone web page that is created specifically for a marketing or advertising campaign. A well-optimised landing page can significantly increase your conversion rates and get you a better return on your investment. This guide will walk you through the essential best practices for landing page optimisation.
1. Match Your Landing Page to Your Ad
Your landing page should be a seamless extension of your ad. The headline, copy, and offer on your landing page should match the message in your ad. This will create a consistent experience for the user and reassure them that they are in the right place.
2. Have a Clear and Compelling Headline
Your headline is the first thing users will see when they arrive on your landing page. It should be clear, concise, and compelling. It should grab their attention and make them want to learn more.
3. Write Persuasive and Benefit-Oriented Copy
Your landing page copy should be persuasive and focused on the benefits of your offer. It should clearly explain what you are offering and why it is valuable to the user. Use bullet points and short paragraphs to make your copy easy to read and scan.
4. Use a Strong and Visible Call to Action (CTA)
Your call to action is the most important element of your landing page. It should be a clear and compelling button that tells users what you want them to do next. Your CTA should be visually prominent and use actionable language, such as “Get a Free Quote” or “Download Now.”
5. Keep it Simple and Focused
A good landing page should be simple and focused on a single goal. Remove any unnecessary distractions, such as navigation menus or links to other pages. The only thing you want users to do on your landing page is to convert.
6. Use Social Proof
Social proof, such as customer testimonials, reviews, and case studies, can be a powerful way to build trust and credibility. Including social proof on your landing page can increase your conversion rates by showing users that other people have had a positive experience with your brand.
Our Overall Thoughts
Your landing page is a crucial part of your PPC campaign. By creating a well-optimised landing page that is focused on a single goal, you can significantly increase your conversion rates and get a better return on your investment. The key is to create a seamless and persuasive experience for the user that makes it easy for them to say yes to your offer.
Ready to create landing pages that convert?
Our team of landing page experts at Validus Media can help you design and optimise your landing pages for PPC.
