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Social Media Content Proposal
Content that makes buyers move.
A done-for-you social media programme built around BetterMove’s voice, audience and goals. Consistent output. Property-market authority. Leads that actually pick up the phone.
Andrew, Validus Media
The BetterMove Team
30 days from issue
Estate agency marketing is noisier than it has ever been. Portals, TikTok influencers, AI-generated property listings, 50 other agents in your postcode. The agencies winning in 2026 are not the ones shouting loudest. They are the ones showing up consistently, sounding like humans, and building trust before a vendor ever picks up the phone.
This proposal lays out two options for BetterMove’s social media. Both are fully managed, both are written in your tone of voice, and both are built to do one thing: turn scrollers into valuations.
Every post is strategised, written, designed and scheduled by us. You approve. We publish. You track leads.
0113 223 4884 · andrew@validusmedia.com
Four content pillars. Zero guesswork.
Every post we publish falls into one of four strategic buckets. This stops the feed feeling random and gives followers a reason to stay subscribed.
Property Showcase
Fresh listings, sold boards, and behind-the-scenes of standout homes on your books.
Market Expertise
Local price trends, buyer-demand signals, mortgage updates, and interest-rate commentary.
Seller & Buyer Tips
Practical advice that makes BetterMove the agent people trust before they instruct.
Brand & Team
Humans behind the brand. Client wins. Community. Reasons to like you before they meet you.
Two options. Same quality. More of everything.
Both packages cover Instagram, Facebook and LinkedIn with fully written, designed and scheduled content. No setup fees. No contract tie-ins beyond 30 days’ notice.
Essential
The reliable foundation. Consistent, professional presence across all three platforms without breaking the bank.
- 3 posts per week across each platform
- 36 posts per month total (12 per platform)
- Instagram, Facebook & LinkedIn
- Branded graphics using your exact palette & fonts
- On-brand caption writing in BetterMove’s voice
- Full four-pillar content strategy
- Hashtag research & location targeting
- Scheduling & publishing handled end to end
- Monthly performance report
- Dedicated account manager
Momentum
More posts, more reach, more momentum. Built for agents who want to genuinely dominate their local feed.
- 4 posts per week across each platform
- 48 posts per month total (16 per platform)
- Instagram, Facebook & LinkedIn
- Everything in Essential, plus:
- 1 short-form video / Reel per week
- Stories content (3 per week on Instagram)
- Priority response on approvals & edits
- Quarterly content strategy review call
- Competitor social monitoring
- Engagement & community management (1hr/day)
What’s in each package.
A full breakdown so you can pick the one that fits your current growth stage.
| Deliverable | Essential £799 / month | Momentum £1,099 / month |
|---|---|---|
| Posts per week (per platform) | 3 | 4 |
| Total posts per month | 36 | 48 |
| Instagram, Facebook & LinkedIn | ✓ | ✓ |
| Custom branded graphics | ✓ | ✓ |
| Caption copywriting | ✓ | ✓ |
| Hashtag & location strategy | ✓ | ✓ |
| Scheduling & publishing | ✓ | ✓ |
| Monthly reporting | ✓ | ✓ |
| Short-form video / Reels | — | 1 per week |
| Instagram Stories | — | 3 per week |
| Community management | — | 1 hr / day |
| Competitor social monitoring | — | ✓ |
| Quarterly strategy review | — | ✓ |
| Priority approvals & edits | — | ✓ |
Simple process. Zero friction.
From kickoff to published content in 10 working days. No reinventing your brand. No endless meetings.
Kickoff & Brand Capture
One 45-minute call. We capture voice, audience, priorities and current listings. You hand over social access.
Content Calendar
Within 7 days you get a full month of post concepts, captions and graphics mapped against the four pillars.
Approve & Schedule
You approve the batch (usually 10 minutes). We schedule everything and handle publishing across all three platforms.
Report & Refine
Monthly performance report shows what worked. We double down on winners and ditch what didn’t land.
Property marketing specialists. Not generalists.
We work exclusively with UK property and trades businesses. We understand the buyer psychology, the seasonality, the local-search game, and the difference between a post that looks pretty and a post that drives enquiries.
Every asset is produced in-house in Leeds by a team that has run paid social, content and lead-gen for UK agencies for 14+ years. No outsourced freelancers. No generic Canva templates recycled from the last client.
Years in digital marketing & paid social
UK property & trades focused
From signup to first post live
Notice period. Zero long contracts
Pick a plan. Let’s get you publishing.
Give us the green light and you’ll have a month of approved content in your calendar within 10 working days. No onboarding drama. No surprises.
