Google does not set a minimum budget. You can set a weekly budget as low as you like, though we recommend a budget that targets at least 5 to 10 leads per week to generate meaningful momentum.

A website is not required to run Google Local Service Ads, though having a professional website improves your overall credibility. Validus Media can also help with website design if needed.

The verification process typically takes 2 to 6 weeks depending on how quickly documentation is submitted and processed. Validus Media helps you prepare everything to minimise delays.

Cost per lead varies by trade and location. In the UK, leads typically range from £10 to £50 depending on the service and competition in your area. You only pay when a customer contacts you - not for impressions or clicks.

A wide range of trades qualify including roofers, plumbers, electricians, HVAC engineers, carpenters, landscapers, pest control, carpet cleaners, garage door specialists, and many more. Google regularly adds new trade categories.

Yes. Google Local Service Ads are available across the UK and are actively used by tradesmen in all major cities including London, Manchester, Leeds, Birmingham, and beyond.