What we did
The key focus and main objective of the new-look website was to increase the current conversion rate of leads and traffic to the website.
We started by changing the current logo to suit the new pastel company colours we would later implement.
Next, we created a fresh, confident new look for Pinks to Blues that underlined their position as one of the UKs top baby and children’s essential retailers, but also gave them an individual, modern identity.
We ensured the new website was a responsive, mobile-friendly website that utilises all of the latest web techniques to fully optimise the display of content across all screen types, from mobile to desktop.