Company Overview

Yorkshire Auto Locksmith is a trusted provider of automotive locksmith services, offering a range of solutions including emergency lockouts, key replacements, and ignition repairs. With a reputation for fast, reliable service, they cater to vehicle owners across Yorkshire, ensuring they are never left stranded.

The Challenge

Before partnering with us, Yorkshire Auto Locksmith had experimented with various digital marketing efforts, particularly Google Pay Per Click (PPC) campaigns. Unfortunately, these initiatives had not yielded the desired results, leading to a lack of significant growth in their online presence and customer acquisition. They approached us with the goal of transforming their PPC performance to drive more calls and online inquiries.

The Approach

Our strategy began with a comprehensive review of Yorkshire Auto Locksmith’s existing PPC campaigns to identify areas for improvement and untapped opportunities. We focused on both search and shopping ads, aiming to increase visibility, drive targeted traffic, and maximize conversions.

Phase 1: Campaign Audit and Optimization

The initial audit revealed several inefficiencies and missed opportunities within their existing PPC setup. By addressing these issues, we laid the groundwork for a more effective campaign.

Key Actions Taken:

• Keyword Optimization: Refined and expanded the keyword list to include high-intent search terms relevant to automotive locksmith services.
• Ad Copy Improvement: Crafted compelling ad copy that highlighted Yorkshire Auto Locksmith’s unique selling points and competitive advantages.
• Bid Strategy Adjustment: Implemented a more strategic bidding approach to ensure optimal ad placement while managing costs effectively.
• Landing Page Enhancements: Improved landing page design and content to ensure a seamless user experience and higher conversion rates.

Phase 2: Strategic Campaign Expansion

With the foundational optimizations in place, we focused on expanding and fine-tuning the campaign to drive sustained growth and higher ROI.

Key Actions Taken:

• Targeted Ad Groups: Created targeted ad groups for different service offerings, ensuring highly relevant ads were shown to potential customers.
• Geotargeting: Utilized geotargeting to focus on high-potential areas within Yorkshire, ensuring ads reached the most relevant audience.
• Shopping Ads Integration: Enhanced product visibility through well-optimized shopping ads, showcasing key products like replacement keys and locks.

Results

The impact of our PPC campaign overhaul was immediate and substantial. Yorkshire Auto Locksmith saw a significant increase in both call volume and online inquiries, translating into real business growth.

Key Metrics Achieved:

• Call Volume: Tripled the number of calls received from PPC ads.
• Form/Email Leads: Sextupled the number of form submissions and email inquiries.
• Improved ROI: Achieved a higher return on investment through more efficient ad spend and better conversion rates.

Conclusion

Our collaboration with Yorkshire Auto Locksmith highlights the transformative power of a well-executed PPC strategy. By optimizing their campaigns and targeting the right audience, we were able to significantly boost their lead generation efforts and drive business growth. The results achieved in such a short period are just the beginning, setting the stage for continued success and further expansion.