SEO is important for any website that wants to rank well in search engines. There are several things to do to improve your website’s SEO, but there are certain significant steps that are overlooked.

By taking the time to implement some steps and ensuring that your SEO strategy plan is up to par, you can ensure that your website is more visible on search engine results pages. This can certainly lead to more traffic and conversions in the long run.

Continue reading to know what significant SEO steps you should implement on your business website:

1) Search For Your Website

One of the most significant steps to take when it comes to your website’s SEO is to search for your website in search engines. This is the most practical way to find out how visible your website is in search results.

If you do not see your website in the first few pages of search results, then take some steps to improve your website’s SEO. This includes optimising your website for certain keywords, improving your content, and building backlinks.

2) Look for Your Content

Speaking of content, Google and other search engines use algorithms to determine which websites should rank highly in search results. One of the factors that they consider is the quality of a website’s content.

If you want your website to rank highly in SERPs, then you need to make sure that your website’s content is high-quality and informative. It’s also ideal to regularly publish content and to search for it on the search engine to measure your SEO.

3) Appeal to Google’s Inspection

One main goal of SEO is to make your website more appealing to Google and other search engines. Optimise your website’s design, content, and user experience. By doing so, it’ll be easier for Google’s algorithms to find and index your website.

If you’re hoping to hide certain pages from Google’s inspection of your website to keep your SEO ranking intact, you may want to consider limiting access with Google’s Search Console. This tool can be used to monitor and secure who crawls to the site.

4) Be Careful with AI-generated Content

Recently, Google announced its Helpful Content Update. Though it is not yet explicitly stated, many experts in the industry believe that it may be the beginning of a crackdown on AI-written content. This is not a surprising move, as Google has made moves to sanction AI-generated content in the past. 

While it is still perfectly viable to use AI-written content, it needs to be used with discernment and caution to avoid being flagged by Google’s upcoming Helpful Content Update. 

5) Promote Your Site

Once you’ve created a website, you need to promote it to attract website visitors. Promote your website using social media, blogging, email marketing, and online directories.

The best way to promote your site is to create high-quality content that is useful to your target audience. If you create great content, people must naturally link to it and share it with their friends.

6) Increase Your Website’s Authority

It’s key to start working on building your website’s authority. You can do this by getting high-quality links from other websites and by creating great content that people want to share.

If you have a new website, it’s going to be difficult to get links from other websites. A great way to get links is to create great content that people want to share. If you make up great content, people will naturally link to it and share it with their friends.


To sum things up, SEO is a very intricate process that can be implemented on any website to improve traffic and visibility. Follow the steps outlined above to significantly improve your website’s SEO. 

Looking for SEO services? Validus Media is a creative agency that builds websites and drives traffic, engagement, and conversion for industry-leading brands and startups. Get in touch with us today!

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