The eCommerce boom has been nothing short of phenomenal in recent years. From humble beginnings in the early 1990s, when early pioneers like Amazon and eBay were first starting, eCommerce has become a trillion-dollar industry. And you will not see any sign of this growth slowing down soon.

The internet and mobile devices have made it easier for people to shop online. This convenience, combined with the increasing number of people shopping online, has resulted in more businesses offering products and services online. The COVID-19 pandemic has further increased the growth of eCommerce.

The growth of online shopping has made social media marketing even more important. Social media marketing allows businesses to connect with customers and create relationships. It is a way to build trust and credibility with customers and create a community around your brand.

Brand Awareness

Social media marketing is necessary for brand awareness for several reasons. First, social media is one of the most popular online activities. According to a Pew Research study, 74 per cent of American adults use social networking sites. Your potential clients are using social media, so you need to be there to reach them.

Second, this marketing approach can help you build a more positive brand image. When you interact with your customers on social media, you have the opportunity to show them your company’s values and build relationships. It can help you create a more favourable impression of your brand, leading to more customers and sales.

Social media can help increase traffic to your website by giving customers an easy way to find your site. More traffic can lead to more business.

Fourth, it can help you connect with influencers. These are people with a large following on social media who can help promote your brand. If you can connect with influencers and get them to share your content, you will reach a larger audience and build brand awareness.

Finally, this marketing approach can be a cost-effective way to reach your marketing goals. Unlike traditional marketing methods, social media marketing is relatively inexpensive. You can get a larger market share without spending a lot of money.

If you want to build brand awareness and reach your marketing goals, it is a necessity. Social media allows you to connect with your customers, create a positive brand image, increase your website’s traffic, and reach a larger audience.

Lead Generation

Social media marketing is necessary for lead generation in the current business landscape. By creating and maintaining a strong social media presence, businesses can reach a larger audience and generate more leads.

There are several ways to use social media for lead generation. Creating informative and shareable content is a great way to attract attention and get people talking about your business. Use social media to share blog posts, infographics, and other content that will educate your audience and help them see your business as a valuable resource.

You can also use social media to run contests and giveaways. It is a great way to generate interest and get people talking about your brand. Be sure to promote your competition across all your social media channels and make it easy for people to enter.


There is no doubt that social media marketing is a powerful tool that can help businesses reach a wider audience and connect with potential and current customers. However, using social media marketing wisely is necessary to avoid overdoing it. Too much self-promotion can turn people off, so it is essential to balance promoting your business and providing valuable content that your audience will appreciate. 

To strike that balance, you should ask for help from Validus Media. We can guide you in your social media marketing campaign to ensure that you post value-added content without spamming your audience. Sign up for our email list today!

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