Search Engine Optimisation, or “SEO” for short, is the practice of improving the ranking of a website on search engines like Google, Bing, and Yahoo. The higher a website appears in search engine results pages (SERPs), the more likely it is to receive traffic from internet users.

While many factors contribute to a website’s ranking on SERPs, SEO services typically focus on improving two key areas: on-page optimisation and off-page optimisation. Here’s a closer look at each:

On-Page Optimisation: On-page optimisation refers to all the elements on your website that you can control and that directly influence your ranking on SERPs. This includes things like your website’s navigation, title tags, meta descriptions, header tags, images, and more. All of these elements play a role in how easy it is for users (and search engines) to find and use your website

Off-Page Optimisation: On the other hand, off-page optimisation refers to all the elements you can’t control directly. This includes things like backlinks, social signals, brand mentions, and more. While you can’t control these things directly, there are still ways to influence them (which we’ll get into later)

SEO services will generally focus on on-page and off-page optimisation to help improve a website’s ranking on SERPs. However, some businesses may only need help with one or the other depending on their current situation

SEO services can provide a big boost to any business’s online presence. SEO services can help improve a website’s ranking on search engine results pages (SERPs) by focusing on both on-page and off-page optimisation. As a result, businesses are more likely to receive traffic from internet users who are looking for what they offer. If you’re looking to improve your website’s ranking on SERPs, consider working with an experienced SEO agency.