What is local SEO and why is it important?

As a business owner, you may have heard of Local SEO but you may not be entirely sure what it is or why it’s important. Local SEO (Search Engine Optimisation) is the process of optimising your online presence to make your business more visible in local search results.

It’s important because 97% of consumers use the internet to find local businesses and Local SEO helps you to stand out from your competitors. If you want to attract more local customers, Local SEO is an essential tool in your marketing arsenal. Here’s everything you need to know about Local SEO and how it can benefit your business.

As the name suggests, Local SEO is the process of optimising your online content to make it more visible to people who are searching for products or services in your local area. This is important because most people prefer to buy from businesses that are nearby, and Local SEO can help you to stand out from the competition. It can also help you to attract new customers and grow your business.

One way to think of Local SEO is as a form of marketing. Just like any other type of marketing, it’s all about getting your name and your products or services in front of potential customers. But with Local SEO, you’re specifically targeting people who are likely to be interested in what you have to offer and who are located near you. Businesses that invest in local SEO can see a number of benefits, including increased web traffic, higher conversion rates, and improved brand awareness.

– Local SEO Tip 1: What it is and why it’s important

– Local SEO Tip 2 : How to get started

– Local SEO Tip 3: Tips for success

Tip 1

Local SEO is the process of optimizing your online content to make it more visible to people who are searching for products or services in your local area.

Tip 2
-Creating keyword-rich content

-Make sure your website is mobile-friendly

-Building local citations

-And more

Tip 3
-Get involved in your local community

-Encourage customer reviews

-Make use of Google My Business

Local SEO is a great way to get your business noticed by potential customers in your area. By creating keyword-rich content, making sure your website is mobile-friendly, and building local citations, you can help your business to rank higher in search engine results and attract new customers. And don’t forget to get involved in your local community and encourage customer reviews – these are both great ways to show potential customers that you’re the business they’re looking for!

 

Validus Media is a Leeds, Yorkshire based business helping companies with Local SEO and Nationwide SEO, contact us HERE to see how we can help you.