Search engine optimisation (SEO) is a crucial aspect of digital marketing. It helps your website rank higher in search engine results pages (SERPs) and drive organic traffic. However, SEO is not a one-time process; it requires continuous efforts and updates to stay relevant. Some SEO practices might hurt your website’s ranking, resulting in lower traffic and revenue. This article will discuss when SEO might go wrong and how to avoid it.

Keyword Stuffing 

Keyword stuffing is using too many keywords in a web page’s content, meta tags, or anchor texts to manipulate search engine rankings. Keyword stuffing is a black hat SEO technique that violates search engines’ guidelines and can result in a penalty or even a complete ban from search engines.

To avoid keyword stuffing, focus on creating high-quality content that provides value to your audience. Use relevant keywords naturally in your content, but use them sparingly. Use synonyms and related terms to diversify your content and make it more readable. Use keyword research tools to find the right keywords for your content and use them strategically.

Duplicate Content 

Duplicate content refers to content that appears on multiple web pages or websites. Duplicate content can harm your website’s ranking because search engines need to determine which version of the content is original and relevant. Duplicate content can also result in a penalty or a complete ban from search engines.

To avoid duplicate content, create original and unique content for your website. Use canonical tags to indicate the original version of the content and avoid using duplicate content from other websites. Use plagiarism checker tools to ensure your content is not similar to other websites’ content.

Low-Quality Backlinks 

Backlinks are links that point to your website from other websites. Backlinks are crucial for SEO because they signal to search engines that your website is authoritative and relevant. However, not all backlinks are created equal. Low-quality backlinks from spammy or irrelevant websites can harm your ranking and reputation.

To avoid low-quality backlinks, focus on creating high-quality content that other websites would want to link to. Use outreach strategies to reach out to other websites and request backlinks. Use backlink analysis tools to analyse your backlinks and disavow low-quality backlinks.

Slow Loading Speed 

Website loading speed is a crucial factor in SEO. The slow loading speed can harm your website’s ranking, resulting in a poor user experience. Users tend to abandon websites that take less time to load, resulting in lower traffic and revenue.

Optimise your website’s images, videos, and scripts to avoid slow loading speed. Use a content delivery network (CDN) to distribute your website’s content across multiple servers and reduce loading time. Use website speed testing tools to analyse your website’s loading speed and identify areas for improvement.


SEO is a complex and ever-changing field that requires continuous efforts and updates. Some SEO practices might even harm your website’s ranking and reputation. To avoid these pitfalls, focus on creating high-quality content that provides value to your audience. Use relevant keywords naturally, avoid duplicate content, focus on high-quality backlinks, and optimise your website’s loading speed. Following these best practices can improve your website’s ranking and drive organic traffic for years.

When it comes to digital marketing, nothing comes close to Validus Media! Our affordable, result-driven online marketing campaigns cover everything from web design to social media management, SEO services, PPC, company branding, logos and more. We believe every client deserves VIP treatment, which is why we offer lots of value and deliver stunning websites without breaking the bank. Sign up for our email list today!

Looking forward to starting a new project?

Let’s take your business to the next level

Browse related posts