Search Engine Optimisation, or "SEO" for short, is the practice of improving the ranking of a website on search engines like Google, Bing, and Yahoo. The higher a website appears in search engine results pages (SERPs), the more likely it is to receive traffic from internet users. While many factors contribute to a website's ranking [...]

Whether you're a small business or a large corporation, if your competitors are doing SEO and your website isn't, you're at a disadvantage. Here's why. Search Engine Optimisation (SEO) is the process of optimising a website for Google's search engine to earn higher web traffic levels and improve the site's visibility. Competitors who are doing [...]

Along with site speed and internal links, on-page optimisation is a key part of SEO architecture. On-page SEO is critical if you want your website to rank well in search engine results pages (SERPs). Here are five reasons why on-page SEO should be a priority for your business: 1. Helps Search Engines Understand Your Website [...]

Digital marketing has become an integral part of any business’s marketing strategy. It has come a long way and has continuously evolved over the years. Now, digital marketing is no longer about individual channels or tactics. It’s about integrated marketing – a holistic, data-driven approach that considers all of your touchpoints and channels to deliver [...]

The pay-per-click (PPC) landscape is constantly evolving. As we move into 2022, there are a few key trends that businesses should be aware of in order to stay ahead of the curve. Here are four PPC trends that you need to know about for 2022. Artificial Intelligence PPC campaigns that utilise AI can take advantage [...]

SEO is important for any website that wants to rank well in search engines. There are several things to do to improve your website's SEO, but there are certain significant steps that are overlooked. By taking the time to implement some steps and ensuring that your SEO strategy plan is up to par, you can [...]

In a digitally-driven landscape where businesses need to stand out from the saturated competition, SEO is an essential digital marketing channel that helps brands boost their visibility. Seeing as it's a long-term strategy that aims to put you on the top of Google rankings, how do you know if your SEO efforts are generating results [...]

As a business owner, you may have heard of Local SEO but may not be entirely sure what it is or why it's important. It involves optimising your online presence so that your business appears prominently in local search resultsm It's important because 97% of consumers use the internet to find local businesses and Loptimising [...]