It’s no secret that running a small business is never easy. Since you’re managing most of the operation, you have various responsibilities, such as managing inventory, staffing, and marketing. The last is particularly critical because marketing helps you reach your target audience and promote your product or service. For local businesses, the best way of doing this is through social media.

Social media marketing for local businesses isn’t like traditional marketing. It’s more personal and interactive, allowing you to connect with potential customers personally. You can’t just create a few ads and expect people to find you because you must be active on social media, engaging with potential customers and promoting your business. While this is easier said than done, the good news is that there are ways local businesses can utilise social media marketing effectively. These include:

#1 – Create Targeted Ads

A common mistake among local businesses is creating generic ads without targeting their audience. They think that if they make enough ads, they’ll reach their target audience eventually. However, this isn’t the case. You can’t just create ads and hope that people will see them. You need to be strategic in your approach.

With targeted ads, you can ensure that your ads are seen by people who are likely interested in your product or service. Facebook, for example, has a tool that lets you create targeted ads. You can target local businesses based on interests, demographics, and location. The key is to be as specific as possible. This way, you can be sure that your ads are being seen by people interested in your product or service.

#2 – Use Digital Storefronts

Many social media platforms already have a digital storefront. A perfect example of this is Facebook Marketplace, which is Facebook’s dedicated marketplace. This is an excellent place for local businesses to sell their products and services. Not only does it provide a place for companies to sell their products, but it also allows businesses to connect with potential customers.

#3 – Build Brand Awareness

Brand awareness is critical for any business. Social media is a great way to build brand awareness, but it’s easier said than done because of the tight competition.

However, this doesn’t mean that it can’t be done. For one, you can start by determining what platform your target audience is most active on. For example, if you’re targeting the 18-29 age demographic, Instagram is the most likely platform. Once you’ve determined the platform, you can start creating content tailored to your target audience. This content should be shareable and engaging, and it should also be relevant to your brand.

#4 – Share User-Generated Content

User-generated content (UGC) is a great way to show your audience that you’re listening to their feedback. It’s also a great way to build trust and credibility. UGC can be anything from a positive review to a photo or video of a customer using your product.

To encourage UGC, you can run contests and giveaways or simply ask your followers to share their photos and videos with you. Make sure to give credit to the creators, and be sure to share their content on your own channels.

#5 – Engage with Your Audience

Social media engagement is about more than just likes and shares. It’s also about comments, mentions, and messages. Ensure you’re responding to all the comments and questions you receive. This shows your audience that you’re listening and care about their feedback.

You should also take the time to engage with other users on social media. This can be done by liking and commenting on their posts, sharing their content, and tagging them in your own posts.

#6 – Provide Quality Customer Service

Above all else, you must always provide quality customer service. This means responding to customer inquiries and complaints promptly.

It’s also essential to go above and beyond for your customers. This could mean offering them discounts, coupons, or freebies. It could also mean going out of your way to help them with a problem or issue.


Starting a home-based business can be a great way to earn extra income. However, it’s vital to ensure that you take the time to set your business up for success. Following the tips above can give you a much better chance at success.

Validus Media provides top-quality services for social media marketing. We understand the needs of businesses, so we develop comprehensive solutions to ensure your goals are met. Reach out today and allow us to build your strategy!

Looking forward to starting a new project?

Let’s take your business to the next level

Browse related posts