Search engine optimisation (SEO) is constantly evolving because the internet and how people search for information constantly change. As technology advances, search engines can better understand how people search for information and what they’re looking for. 

As a result, search engine algorithms are constantly being tweaked and updated to provide the best possible search results. SEO services must constantly evolve to stay ahead of the competition and keep up with the changing trends.

As part of our commitment to serving our clients better, we monitor SEO trends and predict what strategies and tactics will succeed in the future. Here are five SEO trends that will matter in 2023:

1. Voice Search Optimisation

Voice assistants such as Siri and Alexa have been around for a while and continue improving and gaining new capabilities. As artificial intelligence and machine learning progress, the future of voice search is also looking up.

As voice search technology improves, optimising content for voice search will become more critical. SEO services should ensure that content is written in natural language and optimised for long-tail keywords. The closer you can get to natural human speech, the better it will be for your SEO efforts.

2. Mobile-First Indexing

Mobile-first indexing is an algorithmic update that prioritises mobile versions of websites in search results. This has been in effect since 2015, when Google announced that it would be transitioning to a mobile-first indexing process. 

SEO services must ensure that their client’s websites are optimised for mobile devices, including page speed, usability, and responsive design. Content should also be optimised for mobile users, as they may have different needs than desktop users.

3. Structured Data Markup

Structured data markup provides search engines with additional information about the content on your website. This can be used to create rich snippets, which can improve the visibility of your content in search results.

4. User Experience

User experience is becoming increasingly important for SEO, as search engines are looking for websites that provide a good user experience. This includes factors such as page loading speed, usability, and design. When creating your website, it’s better to focus first on user experience. After all, what good is content if your users can’t access it or are turned off by slow page speeds?

It’s also a good idea to pay attention to design. Besides being visually appealing to your users, websites should be easy to read, so users can quickly find the information they need. Search engines consider design when ranking websites, so a poorly designed website can hurt your SEO.

5. Content Quality and Relevance

Content is and will always be king. Content quality and relevance will continue to be important factors for SEO in 2023. Creating high-quality content relevant to the topic and providing value to the reader is essential for ranking well in search results. 

Businesses should focus on providing valuable, well-written content tailored to their target audience. It’s also essential to ensure that content is optimised correctly for search engines, including using relevant keywords and phrases.


As the way we use the internet continues to evolve, businesses also need to keep up with the latest SEO trends to remain competitive in 2023. By staying abreast with the best practices, businesses can ensure that their content is optimised for search engines and provides value to their target audience. This will help businesses rank higher in search engine results and increase online visibility.

Our experienced SEO experts at Validus Media have been helping businesses of all sizes succeed online for over 25 years. We provide comprehensive SEO services such as keyword research, content optimisation, link building, and more. Get in touch with us today to get started on your journey to online success!

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