Retargeting: What Is It, and How Does It Work?

Retargeting is a powerful marketing strategy that has gained immense popularity among businesses of different sizes. It is a technique that helps businesses target those individuals who have already interacted with their brand or products. Retargeting, also known as remarketing, is an effective way of reaching out to potential customers who have already shown some interest in your brand but have yet to convert.

Retargeting has become an essential part of any digital marketing campaign. It involves displaying targeted ads to individuals who have previously visited your website, engaged with your social media posts, or interacted with your brand in any way.

In this post, our digital marketing agency will discuss what retargeting is, how it works, its benefits, and how it can help businesses increase their revenue:

What Is Retargeting?

Retargeting is a digital marketing strategy that targets individuals who have previously engaged with your brand or products. It is a technique that allows businesses to display ads to potential customers who have already shown an interest in their brand but haven’t taken any action. Retargeting uses cookies, which are small pieces of data stored in a user’s browser when they visit a website.

When a user visits a website, the website’s retargeting code drops a cookie on the user’s browser. This cookie then allows the website to track the user’s activity on the site, including what pages they visited, how long they spent on the site, and what actions they took, such as adding items to their cart or filling out a form.

How Does Retargeting Work?

Retargeting works by using cookies to track a user’s activity on a website. Once a user has interacted with a website, retargeting ads can be displayed to them on other websites they visit, such as social media platforms, news sites, or other websites that display ads.

Retargeting ads are typically shown as banner ads or display ads designed to capture the user’s attention and encourage them to return to the website and take action. These ads can be tailored to the user’s interests based on their previous interactions with the website.

Benefits of Retargeting

Retargeting offers numerous benefits for businesses of all sizes. Some of the critical benefits of retargeting include the following:

• Increased Conversions: Retargeting can help businesses increase their conversion rates by targeting individuals who have already shown an interest in their brand or products. By displaying ads to these individuals, businesses can encourage them to return to their websites and take action.
• Improved ROI: Retargeting can help businesses improve their return on investment (ROI) by targeting individuals who are more likely to convert. Since retargeting ads are only displayed to individuals who have already engaged with a website, businesses can save money by targeting individuals who are more likely to convert.
• Brand Awareness: Retargeting can also help businesses increase their brand awareness by displaying ads to individuals who have previously interacted with their brand. Even if these individuals don’t convert, retargeting ads can help them remember the brand and encourage them to return at a later time.
• Customisation: Retargeting ads can be customised to the individual’s interests based on their previous interactions with the website. This customisation can help businesses create ads that are more relevant to the individual, which can increase the chances of conversion.

Conclusion

Retargeting is a powerful marketing strategy that can help businesses increase their conversions, improve their ROI, and increase their brand awareness. By targeting individuals who have previously engaged with their brand or products, companies can create customised ads that are more likely to convert. Retargeting is a valuable tool for any business looking to improve its digital marketing strategy and increase revenue. While it might sound complex, know that working with a reputable digital marketing agency can ensure you get it done correctly.

Validus Media is an innovative digital marketing agency in Leeds that creates websites and boosts traffic, engagement, and conversions for top brands and startups. We provide cost-effective and results-oriented online marketing campaigns as a family-owned digital marketing business. Our expertise ranges from web design and social media management to SEO, PPC, corporate branding, logos, and beyond. Get a quote or sign up for our email list today to learn more!